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Search Engine Watch

  • newHow to align your content strategy with your sales funnel
    From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your content strategy with your sales funnel essential.
    - 21 hours ago 24 Nov 17, 1:49pm -
  • How to optimize your videos for YouTube: Best-practice tips
    Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. But with so much compet…
    - 2 days ago 23 Nov 17, 3:53pm -
  • How to get started with Twitter advertising
    Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly effective addition. Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promot…
    - 2 days ago 23 Nov 17, 1:40pm -
  • How to get the best visibility for your PPC ads in the run-up to Black Friday
    In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?
    - 3 days ago 22 Nov 17, 1:00pm -
  • How a Customer Data Platform can improve AdWords performance
    The average cost of pay-per-click advertising is steadily increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute, this is hardly s…
    - 4 days ago 21 Nov 17, 12:45pm -
  • Smart shopping season checklists: Mobile and desktop, content and SEO
    Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the ... read more
    - 5 days ago 20 Nov 17, 12:30pm -
  • Black Friday SEO: Last-minute tips for the holiday season
    Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. Some final tweaks to…
    - 8 days ago 17 Nov 17, 2:07pm -
  • Here’s how to get executives excited about SEO
    As an SEO expert at your company – maybe the only SEO expert – you may find yourself needing to persuade executives to invest more in your company's SEO practices. Here are four practices you should use to your advantage when trying to win execut…
    - 9 days ago 16 Nov 17, 12:35pm -
  • A search marketer’s guide to using paid social media
    SEO and social media would at first appear to be very different practices, especially when taking into account paid social advertising. However, there are significant SEO benefits to be gained from utilizing social media advertising as both an outrea…
    - 10 days ago 15 Nov 17, 1:45pm -
  • Killer demand gen strategy, Part 2: Google Display Network targeting
    Both Google Display Network and Facebook have great audience targeting capabilities that allow marketers to get in front of target audiences. In Part 2 of our series on killer demand strategy, we dive into how to target your personas and audiences on…
    - 11 days ago 14 Nov 17, 4:05pm -

Moz News

  • Which of My Competitor's Keywords Should (& Shouldn't ) I Target? - Whiteboard Friday
    Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended pr…
    - 1 day ago 24 Nov 17, 12:06am -
  • AMP-lify Your Digital Marketing in 2018
    Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you’re n…
    - 4 days ago 21 Nov 17, 12:02am -
  • Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level
    Posted by jocameronWelcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuabl…
    - 5 days ago 20 Nov 17, 12:04am -
  • How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday
    Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — a…
    - 8 days ago 17 Nov 17, 12:08am -
  • How & Why to Make Your Website More Secure
    Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of the…
    - 9 days ago 16 Nov 17, 12:03am -
  • How to Build the Right Content Marketing Strategy for SEO Growth
    Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actua…
    - 10 days ago 15 Nov 17, 12:03am -
  • Rewriting the Beginner's Guide to SEO
    Posted by BritneyMuller Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:Most months see 100k+ views (the reverse plateau…
    - 11 days ago 14 Nov 17, 12:01am -
  • How Google Gives Us Insight into Searcher Intent Through the Results - Whiteboard Friday
    Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this epi…
    - 15 days ago 10 Nov 17, 12:05am -
  • Countdown to Launch: How to Come Up with Great Testing Ideas
    Posted by ChrisDayleyWhether you are working on a landing page or the homepage of your website, you may be asking yourself, "Why aren't people converting? What elements are helping or hurting my user experience?"Those are good questions.When it…
    - 17 days ago 8 Nov 17, 12:09am -

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