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Search Engine Watch

  • newCommon PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)
    Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC budget. So what are the differences between each…
    - 9 hours ago 20 Sep 17, 3:54pm -
  • newHow to create a kickass link-building strategy for local SEO
    According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Grifford shared some “righteous” tips for a kickass link-building strategy.
    - 12 hours ago 20 Sep 17, 1:09pm -
  • 5 tips to create a data-driven content marketing strategy
    Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started.
    - 2 days ago 19 Sep 17, 12:35pm -
  • What is SEM?
    If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?
    - 3 days ago 18 Sep 17, 12:00pm -
  • Should I move my WordPress website to HTTPS?
    Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you're not of a technical bent, switching…
    - 6 days ago 15 Sep 17, 1:03pm -
  • 10 tips to make your Magento online store more secure
    An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something els…
    - 6 days ago 14 Sep 17, 1:30pm -
  • What may be slowing your site down (and how to fix it)
    A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. Here's how to make sure your page load speed is up to scratch.
    - 7 days ago 13 Sep 17, 2:28pm -
  • What is Google Stamp and what will it mean for marketers?
    Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to k…
    - 8 days ago 12 Sep 17, 1:45pm -
  • How to create the perfect 404 page
    Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush - especially if your site is frequently changing URLs.
    - 9 days ago 12 Sep 17, 11:38am -
  • How to optimize VR content for search
    Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using s…
    - 10 days ago 11 Sep 17, 11:39am -

Moz News

Search Engine Land

  • newSearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update appeared first on Search Engine Land.Please v…
    - 5 hours ago 20 Sep 17, 8:00pm -
  • newAdWords Editor update supports Shopping Showcase Ads
    Create and edit the newest Shopping ad format in Editor.The post AdWords Editor update supports Shopping Showcase Ads appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
    - 6 hours ago 20 Sep 17, 7:28pm -
  • newLooking at marketing automation platforms? We compare 14 vendors
    Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be incl…
    - 7 hours ago 20 Sep 17, 5:55pm -
  • newAnatomy of a Google search listing
    There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google's search listings can give you the best chance for success.The post Ana…
    - 9 hours ago 20 Sep 17, 4:24pm -
  • new3 reasons SEO is the account-based marketer’s secret weapon
    A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they're better together.The post 3 reasons SEO is the account-based ma…
    - 10 hours ago 20 Sep 17, 2:55pm -
  • newAccount-level ad extensions now available in Bing Ads
    The update is currently rolling out globally.The post Account-level ad extensions now available in Bing Ads appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
    - 11 hours ago 20 Sep 17, 1:55pm -
  • newAhead of the holidays, Google Merchant Center sees substantial upgrades
    Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.The post Ahead of the holidays, Google Merchant Center sees substantial upgrades appeared first on Search Engine Land.Please visit…
    - 12 hours ago 20 Sep 17, 1:30pm -
  • newGoogle kills test of second description in search ads
    The additional line of ad copy is no longer eligible to display.The post Google kills test of second description in search ads appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
    - 12 hours ago 20 Sep 17, 1:11pm -
  • SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini appeared first on Search Engine Land.Please visit Sea…
    - 1 day ago 19 Sep 17, 8:00pm -
  • Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4
    The device is Google's answer to the low-cost Amazon Echo Dot. The post Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4 appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
    - 1 day ago 19 Sep 17, 7:44pm -

Search Engine Journal

SitePro News

  • newTwitter Axes 299,0000 Accounts Linked to Terrorism in 2017
    Twitter shutdown 299,649 accounts linked to terrorism during the first half of 2017, the microblogging site said in its latest transparency report. Published Tuesday, the report indicated 95 percent of the suspended accounts were identified as a …
    - 14 hours ago 20 Sep 17, 10:55am -
  • newGoogle iOS App Now Makes Content Suggestions
    Google has updated its iOS app to aid you in your search for relevant content. Beginning this week, the app will help you find more content related to whatever webpage you happen to be browsing. Now, when you pull up the bottom of the page, th…
    - 21 hours ago 20 Sep 17, 4:06am -
  • new6 Problems to Avoid When Running Your Next Influencer Marketing Campaign
    Problems can arise with any marketing campaign. Planning ahead for your next influencer marketing campaign is crucial. Avoiding the following six problems when running your next marketing campaign with influencers is the best way to ensure success:…
    - 21 hours ago 20 Sep 17, 4:00am -
  • newHawk: The Latest Google Local Algorithm Update
    There was rarely a more fitting name for a Google algorithm update. Hawk literally swooped in and took everyone’s local SEO by surprise. According to Search Engine Land, the update happened on Aug. 22. It is geared toward local searches, so it doe…
    - 21 hours ago 20 Sep 17, 4:00am -
  • newiPhone X Steals the Show
    You will find more statistics at StatistaThe post iPhone X Steals the Show appeared first on SiteProNews.
    - 21 hours ago 20 Sep 17, 4:00am -
  • newThese Are Millennials’ Must-Have Apps
    You will find more statistics at StatistaThe post These Are Millennials’ Must-Have Apps appeared first on SiteProNews.
    - 21 hours ago 20 Sep 17, 4:00am -
  • newHow Antivirus Companies are Keeping You Safe in Today’s World
    A computer and IT network of any sort must have protection from ransomware, viruses, malware, and more. In the technological world in which we live, your data can be an ongoing challenge to protect. Your identity, whether it is a company or a person…
    - 21 hours ago 20 Sep 17, 4:00am -
  • Google Debuts Startup Site to Help New Businesses
    Google wants to help new business owners succeed. Enter ‘Startup with Google,’ a new site that groups together in one place all of Google’s tools for businesses. Google, in a blog post, described it as “a new resource to help young compan…
    - 2 days ago 19 Sep 17, 10:56am -
  • Sprint Ups Its Game With Free iPhone 8 Offer
    In the war of the wireless carriers, Sprint may just be winning. The American telecommunications company is taking advantage of Apple’s latest iPhone launch by offering a honey of a deal: a free iPhone 8. “Effective immediately, Sprint will of…
    - 2 days ago 19 Sep 17, 4:21am -
  • 58 Insane Facts About Bitcoin
    Courtesy of: Bitcoin CasinoThe post 58 Insane Facts About Bitcoin appeared first on SiteProNews.
    - 2 days ago 19 Sep 17, 4:00am -
  • A Comprehensive Guide to Getting Started With SEO
    If you’ve worked on a website or have perused the Internet for tips on digital marketing, you are sure to have come across the term SEO. It is one of the most talked about strategies. With so much information around the topic, it’s very easy for…
    - 2 days ago 19 Sep 17, 4:00am -

Facebook News


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