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  • What to Do When a New Potential SEO Client Contacts You
    Posted by dohertyjfEditor's note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; you can see it live here. We truly apologize for the error.If you’re an agency owne…
    - 2 days ago 16 Jan 18, 12:53pm -
  • Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday
    Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflati…
    - 6 days ago 12 Jan 18, 12:07am -
  • 9 Predictions for SEO in 2018
    Posted by randfishFor the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade…
    - 7 days ago 11 Jan 18, 1:02am -
  • How to Troubleshoot Local Ranking Failures [Updated for 2018]
    Posted by MiriamEllisI love a mystery… especially a local search ranking mystery I can solve for someone.Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others th…
    - 8 days ago 10 Jan 18, 12:00am -
  • Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO
    Posted by rMaynes1The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource…
    - 9 days ago 9 Jan 18, 12:01am -
  • SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? - Whiteboard Friday
    Posted by randfishIn an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it wit…
    - 13 days ago 5 Jan 18, 12:04am -
  • How to Optimize Your Google My Business Listing
    Posted by sherrybonelliAn important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack,…
    - 15 days ago 3 Jan 18, 12:07am -
  • How Does Mobile-First Indexing Work, and How Does It Impact SEO?
    Posted by bridget.randolphWe’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends.But there’s also a lo…
    - 16 days ago 2 Jan 18, 12:04am -
  • How to Rank in 2018: The SEO Checklist - Whiteboard Friday
    Posted by randfishIt's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday co…
    - 20 days ago 29 Dec 17, 12:03am -

Search Engine Land

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SitePro News

  • Turning Sci-Fi Vision Into a Present & Future Reality
    Let’s travel back in time and take a look at how early sci-fi pioneers imagined we might perceive sight in the future. Infographic Courtesy of: FramesDirect.comThe post Turning Sci-Fi Vision Into a Present & Future Reality appeared first on SiteP…
    - 1 day ago 17 Jan 18, 5:00am -
  • How Big Are the “Next Big Things” in Tech?
    Over the past few years, several technologies have been touted “the next big thing”, but while some categories have taken off, others have yet to deliver on their hype. You will find more statistics at StatistaThe post How Big Are the “Next B…
    - 1 day ago 17 Jan 18, 5:00am -
  • Why Your Best 2018 Content Marketing Resolution Could Be Long-Form Blogging
    One of your New Year’s resolutions might involve buckling down on your content creation. You might have pledged to direct more resources toward your content (time, money, etc.) to make it better, because you know better content wins. Turns out, on…
    - 1 day ago 17 Jan 18, 5:00am -
  • Here’s How eCommerce Brands Can Create their Marketing Strategy for 2018
    Whether you just launched your ecommerce business or even if it has reached the point of maintaining a massive userbase, it is important to create a killer marketing strategy to stay ahead of the curve. When it comes to ecommerce businesses, the onl…
    - 2 days ago 16 Jan 18, 5:00am -
  • 4 Types of SEO Content to Wow Your Customers in 2018
    I don’t know about you, but I strongly believe that each New Year is a new opportunity to do something amazing. And I’m not talking about New Year’s resolutions (they’re too easy to break – we all know it). I’m talking about a fresh, cle…
    - 3 days ago 15 Jan 18, 5:00am -
  • Are Businesses too Confident With Cybersecurity?
    Survey reveals that large numbers of U.K. and U.S. businesses overestimate their readiness to combat cybersecurity breaches, despite most reporting breaches in last 12 months. Infographic Courtesy of: SolarWindsMSP.comThe post Are Businesses too Co…
    - 3 days ago 15 Jan 18, 5:00am -
  • Google’s Biggest Search Algorithm Updates Of 2017
    Over the past few years, Google has done a fantastic job in countering spam by understanding content better, devaluing low quality link sources and penalizing sites that overdo ads. Infographic Courtesy of: E2MThe post Google’s Biggest Search Alg…
    - 3 days ago 15 Jan 18, 5:00am -
  • Fascinating Facts About The World’s 10 Largest Companies
    At US$ 749 billion, Apple has annual revenues equal to the GDP of the Netherlands, a (rich) country with a population of 17 million people. Had he hung on to his cut in the company he co-founded with Steve Jobs and Steve Wozniak, Ronald Wayne would…
    - 6 days ago 12 Jan 18, 5:00am -
  • 6 Black Hat Link Building Tactics that Will Tank Your SEO
    “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen, SEO consultant, speaker, and writer It’s no secret that link building is one of the…
    - 6 days ago 12 Jan 18, 5:00am -
  • Where Do Fake Social Media Profiles Come From?
    With the bounty of internet expansion, fake profiles and accounts have increased exponentially. According to research, there are now 11% MORE fake social media profiles created for fraudulent purposes just from the years 2014 to 2016 alone. Source:…
    - 6 days ago 12 Jan 18, 5:00am -
  • Your Guide to Google Maps for Early 2018
    Last year, Google Maps launched a series of quiet updates to their systems, designed to make the app more accessible to smartphone users. The updates included favorite listing locations, alterations to the way reviews are displayed, and more. Google…
    - 7 days ago 11 Jan 18, 5:00am -

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