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Search Engine Watch

  • newBlack Friday SEO: Last-minute tips for the holiday season
    Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. Some final tweaks to…
    - 24 hours ago 17 Nov 17, 2:07pm -
  • Here’s how to get executives excited about SEO
    As an SEO expert at your company – maybe the only SEO expert – you may find yourself needing to persuade executives to invest more in your company's SEO practices. Here are four practices you should use to your advantage when trying to win execut…
    - 2 days ago 16 Nov 17, 12:35pm -
  • Killer demand gen strategy, Part 2: Google Display Network targeting
    Both Google Display Network and Facebook have great audience targeting capabilities that allow marketers to get in front of target audiences. In Part 2 of our series on killer demand strategy, we dive into how to target your personas and audiences on…
    - 4 days ago 14 Nov 17, 4:05pm -
  • How to use your data to supercharge paid search
    Paid search is rapidly becoming the most powerful digital marketing channel, with more than 2.3 million searches occurring every day. By taking control of their customer data, marketers can gain visibility on their paid search activities, and overcom…
    - 4 days ago 14 Nov 17, 2:31pm -
  • A search marketer’s guide to using paid social media
    SEO and social media would at first appear to be very different practices, especially when taking into account paid social advertising. However, there are significant SEO benefits to be gained from utilizing social media advertising as both an outrea…
    - 5 days ago 13 Nov 17, 9:49pm -
  • 4 safe search engines for kids
    If you're a parent, teacher or child development professional looking for an age-appropriate and safe search engine, where should you turn? We round up 4 great options, along with some general pointers on how to enhance children's experience of brows…
    - 5 days ago 13 Nov 17, 1:42pm -
  • What factors should you consider before choosing a web crawler tool?
    SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. That is why a tool that crawls your website on a regular basis and br…
    - 8 days ago 10 Nov 17, 2:04pm -
  • Image optimization 101: How to rank higher in image search
    Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. But even if you're highly familiar with o…
    - 9 days ago 9 Nov 17, 1:43pm -
  • The ultimate guide to choosing keywords for ROI
    Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go beyond raw search volume data to metrics that will help you choose the keywords that deliver the best ROI for you right now.
    - 10 days ago 8 Nov 17, 4:40pm -
  • Google Shopping: What do marketers need to know about the latest updates?
    In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do mar…
    - 10 days ago 8 Nov 17, 1:46pm -

Moz News

  • How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday
    Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — a…
    - 2 days ago 17 Nov 17, 12:08am -
  • How to Make Your Website More Secure (So Google Doesn't Punish You)
    Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of the…
    - 3 days ago 16 Nov 17, 12:03am -
  • How to Build the Right Content Marketing Strategy for SEO Growth
    Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actua…
    - 4 days ago 15 Nov 17, 12:03am -
  • Rewriting the Beginner's Guide to SEO
    Posted by BritneyMuller Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:Most months see 100k+ views (the reverse plateau…
    - 5 days ago 14 Nov 17, 12:01am -
  • How Google Gives Us Insight into Searcher Intent Through the Results - Whiteboard Friday
    Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this epi…
    - 9 days ago 10 Nov 17, 12:05am -
  • Countdown to Launch: How to Come Up with Great Testing Ideas
    Posted by ChrisDayleyWhether you are working on a landing page or the homepage of your website, you may be asking yourself, "Why aren't people converting? What elements are helping or hurting my user experience?"Those are good questions.When it…
    - 11 days ago 8 Nov 17, 12:09am -
  • How to Do a Keyword-Driven Content Audit (with Keyword Explorer)
    Posted by Dr-PeteAs content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we're done with one piece of content, we're on to the next one, barely stopping to check analytics for a couple of day…
    - 12 days ago 7 Nov 17, 12:07am -
  • The Local SEO Holiday Checklist – You Could Even Say It Glows
    Posted by MiriamEllis“You know Dasher and Dancer and Prancer and Citations…”If you're in charge of the local search marketing for a business, you've got two groups to please at the holidays: your clients/superiors and consumers. You don't w…
    - 13 days ago 6 Nov 17, 12:02am -
  • Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) - Whiteboard Friday
    Posted by randfishThis week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today's smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relev…
    - 16 days ago 3 Nov 17, 12:04am -

Search Engine Land

  • newSEO + UX = Success
    These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.The post SEO + UX = Success appeared first on Search Engine Land…
    - 16 hours ago 17 Nov 17, 9:48pm -
  • newSearchCap: Google My Business, PBN links & more
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google My Business, PBN links & more appeared first on Search Engine Land.Please visit Search Engine Land for the fu…
    - 17 hours ago 17 Nov 17, 9:00pm -
  • newPrivate blog networks: A great way to get your site penalized
    Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear.The post Private blog networks: A great way to get your site penalized appeared first on Search Engine Land.Please visit Sear…
    - 21 hours ago 17 Nov 17, 4:50pm -
  • newWhere to go next with your Google My Business listing
    So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.The post Where to go next w…
    - 22 hours ago 17 Nov 17, 4:17pm -
  • Search in Pics: Google Polish dress-up, old Urchin sign & Android winter statue
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A terrace at the Google Singapo…
    - 1 day ago 17 Nov 17, 1:52pm -
  • SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers appeared first on Search Engine Land.Please v…
    - 2 days ago 16 Nov 17, 9:00pm -
  • Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
    The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land.Please visit Search Engine Land for t…
    - 2 days ago 16 Nov 17, 6:19pm -
  • The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
    You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.The post The final recrawl an…
    - 2 days ago 16 Nov 17, 5:02pm -
  • Google will require AMP and canonical pages to match as of February 1, 2018
    Though AMP isn't a ranking signal, non-compliant pages won't appear in Top Stories or other AMP-specific slots in search results. The post Google will require AMP and canonical pages to match as of February 1, 2018 appeared first on Search Engine L…
    - 2 days ago 16 Nov 17, 4:00pm -
  • Choosing an enterprise SEO platform
    With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform…
    - 2 days ago 16 Nov 17, 3:40pm -

Search Engine Journal

SitePro News

  • newFacebook Launches App Just for Video Creators

    - 22 hours ago 17 Nov 17, 3:38pm -
  • newTesla Announces Electric Semi-Truck and Flashy Roadster
    Tesla has unveiled a snazzy new car that puts the electric vehicle company in direct competition with other premium sports car manufacturers. The media and a handful of lucky future customers got a peek at the sleek, new Tesla Roadster Thursday nigh…
    - 23 hours ago 17 Nov 17, 3:04pm -
  • How Virtual and Augmented Reality Will Change Your Business Meetings Forever
    Ever since the appearance of holograms in movies, and the spotlight of robots and droids playing holographic messages to interactive mobile holograms in Star Wars, the fact that virtual reality and augmented reality would make it off the silver scre…
    - 1 day ago 17 Nov 17, 5:00am -
  • 7 Crucial Elements to Building an Effective Brand
    It used to be that if you had a logo and a website you had a business brand. But today’s consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. Today, businesses have to look a lot dee…
    - 1 day ago 17 Nov 17, 5:00am -
  • Are We Ready For ‘Amazon Key’?
    You will find more statistics at StatistaThe post Are We Ready For ‘Amazon Key’? appeared first on SiteProNews.
    - 1 day ago 17 Nov 17, 5:00am -
  • Top Application Security Threats
    Top Application Security Threats provided by Column Information SecurityThe post Top Application Security Threats appeared first on SiteProNews.
    - 1 day ago 17 Nov 17, 5:00am -
  • Chatbots: The Great Equalizer for Small Businesses
    “As an industry, we are on the cusp of a new frontier that pairs the power of natural human language with advanced machine intelligence. . .” – Satya Nadella, CEO of Microsoft Chatbots are a major topic in technology and business circles today…
    - 1 day ago 17 Nov 17, 5:00am -
  • Google Maps Update Makes Travel a Little Easier
    Google Maps has always been there to help you find your destination  — but a recent update has made the process a little more convenient. An update to Maps’ driving, navigation, transit and explore maps makes relevant destinations, such as gas…
    - 2 days ago 16 Nov 17, 3:16pm -
  • Twitter Removes Verification From White Nationalists’ Accounts - Social Site Worried Checkmark Looks Like a Twitter Endorsement
    Twitter is removing its verification badge from accounts tweeting offensive content. The microblogging site for years has placed a blue checkmark atop Twitter accounts of verified users — usually celebrities, athletes, politicians, the media and o…
    - 2 days ago 16 Nov 17, 1:43pm -
  • How to Avoid FOMO at an Event
    Source: Evia EventsThe post How to Avoid FOMO at an Event appeared first on SiteProNews.
    - 2 days ago 16 Nov 17, 5:00am -
  • 5 Common Copywriting Mistakes That Can Ruin Your Results
    Whether you’re a website owner, an Amazon seller, or a professional copywriter, striking a confident and persuasive note with your customers is key to drumming up leads, conversions, and sales. However, just like constantly saying “Umm” when y…
    - 2 days ago 16 Nov 17, 5:00am -

Facebook News


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