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Search Engine Watch

  • How to use demand generation channels to effectively expand your reach
    As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. Th…
    - 2 days ago 22 Sep 17, 11:49am -
  • How does Bing’s voice search compare to Google’s?
    Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?
    - 3 days ago 21 Sep 17, 12:48pm -
  • Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)
    Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC budget. So what are the differences between each…
    - 4 days ago 20 Sep 17, 3:54pm -
  • How to create a kickass link-building strategy for local SEO
    According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Grifford shared some “righteous” tips for a kickass link-building strategy.
    - 4 days ago 20 Sep 17, 1:09pm -
  • 5 tips to create a data-driven content marketing strategy
    Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started.
    - 5 days ago 19 Sep 17, 12:35pm -
  • What is SEM?
    If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?
    - 6 days ago 18 Sep 17, 12:00pm -
  • Should I move my WordPress website to HTTPS?
    Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you're not of a technical bent, switching…
    - 9 days ago 15 Sep 17, 1:03pm -
  • 10 tips to make your Magento online store more secure
    An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something els…
    - 10 days ago 14 Sep 17, 1:30pm -
  • What may be slowing your site down (and how to fix it)
    A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. Here's how to make sure your page load speed is up to scratch.
    - 11 days ago 13 Sep 17, 2:28pm -
  • What is Google Stamp and what will it mean for marketers?
    Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to k…
    - 12 days ago 12 Sep 17, 1:45pm -

Moz News

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SitePro News

  • Google Allocates $5M to Battle Online Extremism
    Google is dipping into its coffers to help counter extremism and the recruiting of terrorists online. The tech titan is sinking $5 million into an innovation fund run by Google.org that will supply grants to researchers and organizations that…
    - 3 days ago 22 Sep 17, 4:52am -
  • Facebook to Face Senate Committee on Russian Probe
    Facebook representatives will appear before the Senate to answer questions about Russia’s use of ads social networks to meddle in the U.S. presidential election last year. A report from Bloomberg has revealed that Facebook may just be social…
    - 3 days ago 22 Sep 17, 4:21am -
  • Top Ways To Implement Long-Tail Keywords For SEO
    Keyword research is the most valuable and high-return activity in the search marketing spectrum. The right set of keywords can make a big difference in the performance of any domain and you will be able to learn what terms and phrases need to be tar…
    - 3 days ago 22 Sep 17, 4:00am -
  • LinkedIn Trends You Need to Know and Use
    You’re on the top social media networks. You’ve got spots eked out on Facebook, Twitter, and Instagram. That’s enough. Right? No – you’re forgetting something. You need to be posting and sharing on LinkedIn, too. Here’s why: LinkedIn has…
    - 3 days ago 22 Sep 17, 4:00am -
  • 5 Tech Trends Impacting Small Businesses This Year
    When any new technology is introduced into business circles, large firms — typically of the Fortune 500 level — are typically the first to adopt it. They have the adequate financial resources, and plenty of safety nets, to gamble on innovation t…
    - 3 days ago 22 Sep 17, 4:00am -
  • Top Reasons Why Your Business Needs to Archive Text Messages
    Infographic Courtesy of: TeleMessage.comThe post Top Reasons Why Your Business Needs to Archive Text Messages appeared first on SiteProNews.
    - 3 days ago 22 Sep 17, 4:00am -
  • Where People Can’t Live Without The Internet
    You will find more statistics at StatistaThe post Where People Can’t Live Without The Internet appeared first on SiteProNews.
    - 3 days ago 22 Sep 17, 4:00am -
  • Waymo Seeking $2.6B From Uber in Trade Secret Lawsuit
    Alphabet’s self-driving car unit wants high-tech ride hailing firm Uber to fork over a whopping $2.6 billion for allegedly stealing an element of its self-driving technology. The figure, revealed by Uber lawyer Bill Carmody during a hearing at t…
    - 4 days ago 21 Sep 17, 4:39am -
  • Facebook Adds More Teeth to Ad Review Process After Anti-Semitic Targeting
    Facebook is adding more oversight to its ads targeting policies and tools in response to reports the social media site’s automated system enabled people to purchase discriminatory ads. Chief operating officer Sheryl Sandberg said Facebook would…
    - 4 days ago 21 Sep 17, 4:04am -
  • Why an External Marketing Consultant Can Be the Secret to Beating Your Competition
    I’ve been a marketer for more than 10 years. I’ve worked as an employee, as a freelancer and as a consultant. And, in each of these roles, I learned a new side of creating marketing strategies. As a marketing manager in various companies, I work…
    - 4 days ago 21 Sep 17, 4:00am -
  • Two Smartphone Systems to Rule Them All
    You will find more statistics at StatistaThe post Two Smartphone Systems to Rule Them All appeared first on SiteProNews.
    - 4 days ago 21 Sep 17, 4:00am -

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