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Search Engine Watch

  • 4 common mistakes that tank responsive mobile conversion
    About 10 years ago, just two screen sizes accounted for 77% of all web usage. Fast-forward to today, and things are very different, with laptops, tablets, smartphones, netbooks and web-enabled TVs among the devices that can access the internet. Respo…
    - 2 days ago 20 Oct 17, 11:53am -
  • Killer demand gen strategy, Part 1: Personas and creative development
    When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them.
    - 3 days ago 19 Oct 17, 12:44pm -
  • Duplicate content FAQ: What is it, and how should you deal with it?
    There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content.…
    - 4 days ago 18 Oct 17, 4:17pm -
  • Do you need a PPC management expert?
    The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? We look at some of the factors to consider.
    - 4 days ago 18 Oct 17, 11:48am -
  • Google AdWords: The Beginner’s Guide
    Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get your AdW…
    - 5 days ago 17 Oct 17, 1:27pm -
  • How businesses can optimize for Google’s new Question & Answer feature
    Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. This feature allows you and other people to ask and answer questions about your business. Here's what you need to know to make the most of this featur…
    - 6 days ago 16 Oct 17, 12:43pm -
  • Seven SEO trends to watch in 2018
    As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we've seen the very beginnings of this year and last, which will come into g…
    - 9 days ago 13 Oct 17, 2:29pm -
  • Share17 Chicago: The key themes and trends
    Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers ar…
    - 10 days ago 12 Oct 17, 12:45pm -
  • What is HTTP/2 and how does it benefit SEO?
    The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it af…
    - 11 days ago 11 Oct 17, 11:48am -
  • Amazon SEO: A guide to improving your rankings on Amazon
    If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and bus…
    - 12 days ago 10 Oct 17, 2:20pm -

Moz News

  • How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday
    Posted by randfishWhich link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the…
    - 3 days ago 20 Oct 17, 12:02am -
  • Unlocking Hidden Gems Within Schema.org
    Posted by alexis-sandersSchema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall…
    - 5 days ago 18 Oct 17, 12:04am -
  • Google Shares Details About the Technology Behind Googlebot
    Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t e…
    - 7 days ago 16 Oct 17, 12:02am -
  • Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment
    Posted by goralewiczI was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s…
    - 7 days ago 16 Oct 17, 12:02am -
  • Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday
    Posted by randfishHave your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process fo…
    - 10 days ago 13 Oct 17, 12:07am -
  • Do iPhone Users Spend More Online Than Android Users?
    Posted by MartyMeanyApple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones…
    - 12 days ago 11 Oct 17, 12:02am -
  • How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level
    Posted by jocameronWelcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor's backlinks. Today, we're welcoming back Next Level vet…
    - 13 days ago 10 Oct 17, 12:01am -
  • Listen to MozPod, the Free SEO Podcast from Moz
    Posted by BrianChildsWe're marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that's even more true once you commit to leveling up and learning new skills. The lea…
    - 13 days ago 9 Oct 17, 10:30am -
  • Yes, Competitors Can Edit Your Listing on Google My Business
    Posted by JoyHawkinsI decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewh…
    - 14 days ago 9 Oct 17, 12:07am -

Search Engine Land

Search Engine Journal

SitePro News

  • Facebook Testing Subscriptions for Instant Articles
    Facebook will soon be testing news subscription models in Instant Articles with a small group of U.S. and European publishers as part of the social media giant’s Journalism Project. The test, at least initially, will only be compatible with And…
    - 3 days ago 20 Oct 17, 4:49am -
  • Alphabet Leads $1B Lyft Investment
    High tech ride-sharing firm Lyft has raised $1 billion in its latest financing round courtesy of CapitalG, Alphabet’s growth investment fund. Thanks to the latest round of funding, Lyft’s valuation comes in at $11 billion. Further cementing…
    - 3 days ago 20 Oct 17, 4:04am -
  • What Should I Do With My Marketing Video?
    Video has become one of the most important parts of any digital marketing strategy. Research shows that one-minute of video is as powerful as one million words of text and 85 percent of consumers are more likely to buy a product or service after wat…
    - 3 days ago 20 Oct 17, 4:00am -
  • 19 Best WordPress Plugins for Business and Entrepreneurs
    WordPress has been the most popular open source CMS system with a ton of features. A number of business owners and professionals from various walks of life use WordPress to mark their presence online. One of the best things about WordPress is the ab…
    - 3 days ago 20 Oct 17, 4:00am -
  • How to Do SEO for a Brand New Website
    As a start-up owner, you have a lot on your mind. Bootstrapping is never easy. At the digital marketing agency I run, I talk to overworked start-up owners every day. And they all know about SEO and its importance. But very few of them have the time…
    - 3 days ago 20 Oct 17, 4:00am -
  • How Long Does it Take to Rank in Google?
    Courtesy of: The Website GroupThe post How Long Does it Take to Rank in Google? appeared first on SiteProNews.
    - 3 days ago 20 Oct 17, 4:00am -
  • America’s Disappearing Workforce
    You will find more statistics at StatistaThe post America’s Disappearing Workforce appeared first on SiteProNews.
    - 3 days ago 20 Oct 17, 4:00am -
  • Samsung Introduces Bixby 2.0
    Samsung is turning up the heat on its digital assistant rivals Amazon Alexa and Google Assistant with the latest version of its own voice assistant: Bixby. Announced at this week’s developer’s conference in San Francisco, Samsung is describing B…
    - 3 days ago 19 Oct 17, 11:52am -
  • Facebook Allowed Questionable Ads in German Election Despite Warnings - CEO Mark Zuckerberg promised to ensure the campaign’s integrity, but the company didn’t take down anti-Green party posts of unknown origin.
    By Stefanie Dodt, special to ProPublica, Jeff Larson and Julia Angwin, ProPublica On Sept. 15, nine days before the elections in Germany, the Green party complained to Facebook about a popular series of attack ads deriding its stances on gender-…
    - 4 days ago 19 Oct 17, 4:31am -
  • How Does Social Media Drive Ecommerce Sales on Facebook, Instagram and Twitter?
    Recently I seem to be having the same conversation with my friends. When discussing one of their recent online purchases, I will always ask them “How did you hear about that company?” Invariably the reply will be “I heard about them on social…
    - 4 days ago 19 Oct 17, 4:00am -
  • Top 5 Customer Service Challenges
    Infographic Courtesy of: SparkleTraining.com.auThe post Top 5 Customer Service Challenges appeared first on SiteProNews.
    - 4 days ago 19 Oct 17, 4:00am -

Facebook News


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