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Search Engine Watch

Moz News

  • newPaint by Numbers: Using Data to Produce Great Content
    Posted by rjonesx.It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade…
    - 17 hours ago 26 Jun 17, 12:02am -
  • Creating Influencer-Targeted Content to Earn Links + Coverage - Whiteboard Friday
    Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and sha…
    - 4 days ago 23 Jun 17, 12:04am -
  • The Case For & Against Attending Marketing Conferences
    Posted by randfishI just finished reading Jan Schaumann's short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add.First off, I think it's reasonable for manag…
    - 5 days ago 22 Jun 17, 12:04am -
  • ​Moz Local Report: Who's Winning Wealth Management?
    Posted by Dr-PeteAs more people look for financial advice online, brick-and-mortar wealth management firms and financial advisors are competing harder than ever for search customers. More than 70% of millennials use search engines for research, and…
    - 5 days ago 21 Jun 17, 6:00am -
  • JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience
    Posted by alexis-sandersUnderstanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going…
    - 7 days ago 20 Jun 17, 12:04am -
  • When and How to Use Domain Authority, Page Authority, and Link Count Metrics - Whiteboard Friday
    Posted by randfishHow can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today's Whiteboar…
    - 11 days ago 16 Jun 17, 12:12am -
  • How to Target Multiple Keywords with One Page - Next Level
    Posted by BrianChildsWelcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our…
    - 12 days ago 15 Jun 17, 12:19am -
  • How to Build SEO Strategies Effectively (and Make Them Last)
    Posted by Bill.Sebald"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his…
    - 13 days ago 14 Jun 17, 12:05am -
  • How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]
    Posted by tombennetData-driven marketing means understanding what works. This means not only having accurate data, but also having the right data.Data integrity is obviously critical to good reporting, but Analytics auditing shouldn't focus solel…
    - 14 days ago 13 Jun 17, 12:05am -

Search Engine Land

  • newSMX Advanced: A paid search roundup
    What are today's cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.The post SMX Advanced: A paid search roundup appeared first on Search Engine Land.Please v…
    - 24 mins ago 26 Jun 17, 4:43pm -
  • newDanny Sullivan: My new role as advisor for Third Door Media
    Search Engine Land continues on strong, with an outstanding team in place.The post Danny Sullivan: My new role as advisor for Third Door Media appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
    - 37 mins ago 26 Jun 17, 4:30pm -
  • new5 successful B2B AdWords best practices for any company
    For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.The post 5 successful B2B AdWords best practices for any company…
    - 2 hours ago 26 Jun 17, 3:20pm -
  • newSmall business SEO: Your questions answered
    Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.The post Small business SEO: Your questions answered appeared first on Search En…
    - 4 hours ago 26 Jun 17, 1:09pm -
  • SearchCap: Google Posts live, Google purges medical records & search pics
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google Posts live, Google purges medical records & search pics appeared first on Search Engine Land.Please visit Sea…
    - 3 days ago 23 Jun 17, 8:00pm -
  • Google now removing medical records from its search results
    Google's content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search.The post Google now removing medical records from its search results appeared first on Search…
    - 3 days ago 23 Jun 17, 2:15pm -
  • SMX Advanced session: Mobile-First For The Advanced SEO
    How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile content over desktop.The post SMX Advanced session: Mo…
    - 3 days ago 23 Jun 17, 1:29pm -
  • Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google bathtub table: Source: I…
    - 3 days ago 23 Jun 17, 1:21pm -
  • Google Posts now live for all Google My Business users
    After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results.The post Google Posts now live for all Google My Business users appeared first on Search Engine Land.…
    - 4 days ago 22 Jun 17, 10:00pm -
  • Save the Date: SMX East is back in NYC Oct 24-26
    Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search ma…
    - 4 days ago 22 Jun 17, 8:01pm -

Search Engine Journal

SitePro News

  • newGoogle Could Soon Be Hit With $1B EU Anti-Trust Fine
    The European Commission this week plans to slap Alphabet-owned Google with a $1.2-billion fine for breaching the European Union’s anti-trust laws. The Commission, the executive arm of the European Union, will also demand Google change its busin…
    - 4 hours ago 26 Jun 17, 1:20pm -
  • newGoogle to Halt Practice of Reading Gmail Users’ Messages
    Google is ending a practice long hated by privacy advocates: the automated scanning of Gmail messages for the purpose of serving up relevant ads to it users. “G Suite’s Gmail is already not used as input for ads personalization, and Google has d…
    - 7 hours ago 26 Jun 17, 10:07am -
  • newIs Video Marketing Right for You and Where Should You Use It?
    Video marketing is a hot topic for us lately and for good reason. Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads whil…
    - 13 hours ago 26 Jun 17, 4:01am -
  • newLow-Cost Marketing Tips
    Marketing can be an expensive game to play. Getting a correctly designed message seen by the correct people, in the correct place, at the correct time can rack up quite a bill. According to a figure recorded in 2013, the average SME spends £23,810…
    - 13 hours ago 26 Jun 17, 4:00am -
  • newHow to Create a Successful YouTube Channel
    Infographic Courtesy of: WeAreTop10.comThe post How to Create a Successful YouTube Channel appeared first on SiteProNews.
    - 13 hours ago 26 Jun 17, 4:00am -
  • new6 Easy Ways to Build a Killer E-Mail List
    Yes, e-mail is still a cost-efficient and high-value way to deliver your marketing messages to potential and current clients. But only if you have a killer e-mail list. Did you know that your e-mail list decays roughly 22.5 percent every year? This…
    - 13 hours ago 26 Jun 17, 4:00am -
  • newWhat Brands Should and Shouldn’t Do on Social Media
    You will find more statistics at StatistaThe post What Brands Should and Shouldn’t Do on Social Media appeared first on SiteProNews.
    - 13 hours ago 26 Jun 17, 4:00am -
  • WannaCry Ransomware Targets Japan Honda Plant, Australia Traffic Cams
    WannaCry is back with a vengeance. The virus, an insidious ransomware that holds hostage the data of its victims, has again reared its ugly head to infect more computer systems, including the network at a Japanese Honda factory and a traffic camer…
    - 3 days ago 23 Jun 17, 11:16am -
  • Facebook CEO Gives His Network a New Mission
    Mark Zuckerberg is on a mission. The Facebook CEO has unveiled his new goal for his popular social network. And it’s a lofty one: Bringing the world closer together. To be exact, the full mission statement reads: “give people the power to build…
    - 4 days ago 23 Jun 17, 4:37am -
  • 4 New Tools for eCommerce Success
    “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos, founder and CEO of Amazon eCommerce has recently evolved into an entirely different beast. From small digital retail env…
    - 4 days ago 23 Jun 17, 4:00am -
  • 6 Effective Ways to Speed Up Your eCommerce Website
    A typical eCommerce website takes about 4.5 seconds to load, however, most users want it to load in just two seconds. Google takes into consideration the speed of a website while ranking webpages so it is critical that online store owners reduce the…
    - 4 days ago 23 Jun 17, 4:00am -

Facebook News


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