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Search Engine Watch

  • newDuplicate content FAQ: What is it, and how should you deal with it?
    There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content.…
    - 10 hours ago 18 Oct 17, 4:17pm -
  • newDo you need a PPC management expert?
    The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? We look at some of the factors to consider.
    - 14 hours ago 18 Oct 17, 11:48am -
  • Google AdWords: The Beginner’s Guide
    Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get your AdW…
    - 2 days ago 17 Oct 17, 1:27pm -
  • How businesses can optimize for Google’s new Question & Answer feature
    Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. This feature allows you and other people to ask and answer questions about your business. Here's what you need to know to make the most of this featur…
    - 3 days ago 16 Oct 17, 12:43pm -
  • Seven SEO trends to watch in 2018
    As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we've seen the very beginnings of this year and last, which will come into g…
    - 5 days ago 13 Oct 17, 2:29pm -
  • Share17 Chicago: The key themes and trends
    Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers ar…
    - 7 days ago 12 Oct 17, 12:45pm -
  • What is HTTP/2 and how does it benefit SEO?
    The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it af…
    - 8 days ago 11 Oct 17, 11:48am -
  • Amazon SEO: A guide to improving your rankings on Amazon
    If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and bus…
    - 8 days ago 10 Oct 17, 2:20pm -
  • How to make sure your local search marketing is up to scratch
    For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. And when users are searching for a local term, they are far more likely to be looking for a service or product. Hence why th…
    - 10 days ago 9 Oct 17, 12:26pm -
  • How to write blog headlines that drive search traffic
    Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). Follow…
    - 12 days ago 7 Oct 17, 8:48am -

Moz News

  • Unlocking Hidden Gems Within Schema.org
    Posted by alexis-sandersSchema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall…
    - 1 day ago 18 Oct 17, 12:04am -
  • Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment
    Posted by goralewiczI was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s…
    - 3 days ago 16 Oct 17, 12:02am -
  • Google Shares Details About the Technology Behind Googlebot
    Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t e…
    - 3 days ago 16 Oct 17, 12:02am -
  • Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday
    Posted by randfishHave your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process fo…
    - 6 days ago 13 Oct 17, 12:07am -
  • Do iPhone Users Spend More Online Than Android Users?
    Posted by MartyMeanyApple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones…
    - 8 days ago 11 Oct 17, 12:02am -
  • How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level
    Posted by jocameronWelcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor's backlinks. Today, we're welcoming back Next Level vet…
    - 9 days ago 10 Oct 17, 12:01am -
  • Listen to MozPod, the Free SEO Podcast from Moz
    Posted by BrianChildsWe're marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that's even more true once you commit to leveling up and learning new skills. The lea…
    - 10 days ago 9 Oct 17, 10:30am -
  • Yes, Competitors Can Edit Your Listing on Google My Business
    Posted by JoyHawkinsI decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewh…
    - 10 days ago 9 Oct 17, 12:07am -
  • Getting SEO Value from rel="nofollow" Links - Whiteboard Friday
    Posted by randfishPlenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there's…
    - 13 days ago 6 Oct 17, 12:07am -

Search Engine Land

  • newSearchCap: Penalty guide, Google Tag Manager scrolls & faster images
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Penalty guide, Google Tag Manager scrolls & faster images appeared first on Search Engine Land.Please visit Search E…
    - 5 hours ago 18 Oct 17, 8:32pm -
  • newOur ‘Ultimate Guide to Google Penalties’ launches today
    Google penalty notifications - and how to respond to them - continue to be confounding issues for SEOs. Our new guide provides answers and guidance.The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search Engine…
    - 5 hours ago 18 Oct 17, 8:30pm -
  • newAdWords adds ‘Days to Conversion’ segmentation for sales cycle insights
    Advertisers can see how long it takes users to convert after clicking on an ad.The post AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights appeared first on Search Engine Land.Please visit Search Engine Land for the full a…
    - 6 hours ago 18 Oct 17, 8:24pm -
  • newFrom big to small: 5 free image compression tools reviewed
    Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.The post From big to small: 5 free image compression tools revie…
    - 6 hours ago 18 Oct 17, 7:48pm -
  • newSMX East is next week! Will we see you in NYC?
    Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you haven’t…
    - 6 hours ago 18 Oct 17, 7:32pm -
  • newGoogle Tag Manager now has a native scroll depth tracking plugin
    The new feature lets site owners track vertical and horizontal scrolling on their website pages.The post Google Tag Manager now has a native scroll depth tracking plugin appeared first on Search Engine Land.Please visit Search Engine Land for the…
    - 7 hours ago 18 Oct 17, 7:13pm -
  • newHow blockchain will impact search marketing
    Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. The post How blockchain will impact search marketing appeared first on…
    - 12 hours ago 18 Oct 17, 2:18pm -
  • SearchCap: Bing ads account linking, scary SEO & duplicate content
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Bing ads account linking, scary SEO & duplicate content appeared first on Search Engine Land.Please visit Search Eng…
    - 1 day ago 17 Oct 17, 8:00pm -
  • Google AMP and call attribution — 5 things you need to know
    AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help yo…
    - 1 day ago 17 Oct 17, 6:58pm -
  • The holidays arrived early for local marketers
    The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a…
    - 1 day ago 17 Oct 17, 6:40pm -

Search Engine Journal

SitePro News

  • newFacebook’s Building 8 Chief to Leave the Firm in 2018
    Facebook will soon be losing the woman behind its top secret Building 8 research group. Regina Dugan, who was hired 18 months ago by the social network to head up its then-brand new research and development lab, is leaving Facebook to build and le…
    - 14 hours ago 18 Oct 17, 12:02pm -
  • newYou Can Now Securely Share Your Location in Real-Time Via WhatsApp
    WhatsApp has launched a secure way for you to share your location in real-time with family or friends. The Facebook-owned instant messaging service is rolling out the new feature in the “coming weeks” for both Android and iPhone users. “Whet…
    - 15 hours ago 18 Oct 17, 10:37am -
  • newHow Episodic Are CSR Campaigns on Social Media Platforms
    Florida is slowly getting back to normalcy after the widespread destruction and flooding caused by Hurricane Irma. Without a bit of hesitancy, brands are taking stands to offer help. Responding to such calamitous effect allows every corporate body t…
    - 22 hours ago 18 Oct 17, 4:00am -
  • newThe Most Time Consuming Social Networks
    You will find more statistics at StatistaThe post The Most Time Consuming Social Networks appeared first on SiteProNews.
    - 22 hours ago 18 Oct 17, 4:00am -
  • new5 Key Trends of E-Mail Marketing to Consider in 2017 and Beyond
    Believe it or not, e-mail marketing is the mainstay of a company’s marketing efforts. Although many claim e-mail marketing to be dead, it actually generates the greatest ROI among all marketing channels; particularly, when the e-mail is in line wi…
    - 22 hours ago 18 Oct 17, 4:00am -
  • new10 Office Gadgets That Actually Boost Productivity
    Infographic Courtesy of: 10Machines.comThe post 10 Office Gadgets That Actually Boost Productivity appeared first on SiteProNews.
    - 22 hours ago 18 Oct 17, 4:00am -
  • newThe Best E-Mail Openings to Reel in Readers
    The opening sentence has plagued all kinds of writers for centuries. Letters, novels, pitches, marketing e-mails, and more – all need a solid opener that makes the audience not only lean in, but intrigues enough to keep them reading. The opening l…
    - 22 hours ago 18 Oct 17, 4:00am -
  • Facebook Snaps Up TBH App to Attract Teens to its Platform
    Facebook has a new plan in place to attract younger users: Buy an app that they like. The social media site has purchased TBH, an app for teens that puts the focus on positive online relationships. The app, which is available in select U.S. states,…
    - 1 day ago 17 Oct 17, 3:26pm -
  • Judge Orders Apple to Pay $440M to VirnetX for FaceTime Patents
    Apple must shell out $439.7 million in damages to VirnetX after the United States District Court for the Eastern District of Texas denied the iPhone maker’s motions to dismiss or at least lessen the required payment. Instead, the court tacked $…
    - 2 days ago 17 Oct 17, 12:13pm -
  • 7 Frustrating Things Your Visitors Hate About Your Website
    Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly is website usability? It’s definitely one of those industry jargon terms that many entrepreneurs…
    - 2 days ago 17 Oct 17, 4:00am -
  • 4 Creative Content Marketing Tricks to Try
    “Creativity involves breaking out of established patterns in order to look at things in a different way.” – Dr. Edward de Bono, physician, psychologist, and originator of the term ‘lateral thinking’ Let’s not beat around the bush here. C…
    - 2 days ago 17 Oct 17, 4:00am -

Facebook News


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