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Search Engine Watch

  • newTargeting generational buzzwords like “Millennials” means targeting no-one
    If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d ... read more
    - 16 hours ago 23 May 17, 1:45pm -
  • newGoogle I/O: What’s going on with Progressive Web Apps?
    At Google's developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Ac…
    - 17 hours ago 23 May 17, 12:40pm -
  • A visual guide to Pinterest advertising
    Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before ge…
    - 2 days ago 22 May 17, 1:44pm -
  • How video impacts mobile web performance and UX, part 2: autoplay and audio
    Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three-part series, we'll look at the contentious subject of autoplaying videos and their impact o…
    - 5 days ago 19 May 17, 1:06pm -
  • 7 advanced Google Shopping strategies [Infographic]
    Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer.
    - 6 days ago 18 May 17, 1:06pm -
  • International SEO: 5 ways to scale performance
    The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your int…
    - 7 days ago 17 May 17, 2:33pm -
  • PPC 101: Eight tips to get started
    PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started. How can you use it to increase ROI?
    - 8 days ago 16 May 17, 12:45pm -
  • How marketers can position their company to grow with Generation Z
    Compared to millennials, who were mobile pioneers, Gen Z teens - current 13-17 year olds - are mobile natives. A report by Think With Google has shed some light onto their habits, preferences, and what type of marketing they respond to best.
    - 9 days ago 15 May 17, 3:06pm -
  • How video impacts mobile web performance and UX, part 1: data and download speed
    Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video should come with a health warning. Why does mobile video impact page performance, and what…
    - 12 days ago 12 May 17, 12:46pm -
  • Google Answer Box strategy: The Dos and Don’ts
    Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box. The indication is that it's here to stay, which means it may well be worth devising a strategy to maximize…
    - 13 days ago 11 May 17, 2:34pm -

Moz News

  • Lessons from 1,000 Voice Searches (on Google Home)
    Posted by Dr-PeteIt's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection between…
    - 1 day ago 23 May 17, 12:14am -
  • Location Data + Reviews: The 1–2 Punch of Local SEO
    Posted by MiriamEllisMy father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as…
    - 2 days ago 22 May 17, 12:04am -
  • Blog Post Ideas: Maximize Your Reach with the Right Topics - Whiteboard Friday
    Posted by randfishWith the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today's episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tel…
    - 5 days ago 19 May 17, 12:06am -
  • Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]
    Posted by jocameronReporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and…
    - 7 days ago 17 May 17, 12:04am -
  • What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]
    Posted by JoyHawkinsRecently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead. Having written detailed instructions outlining different scenarios for the advanced local SEO train…
    - 8 days ago 16 May 17, 12:07am -
  • Faster Sites: Beyond PageSpeed Insights
    Posted by BenjaminEstesGoogle’s PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower than it needs to be. It gives a score to quantify page performance. Because this score is concrete, the PageSpeed Insights sco…
    - 9 days ago 15 May 17, 12:11am -
  • How to Rank in Google Image Search - Whiteboard Friday
    Posted by randfishWhen a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it's not a facet of SEO to be trifled with. Today's episode of Whiteboard Friday is densely packed with all the i…
    - 12 days ago 12 May 17, 12:01am -
  • Let’s Give It Up for the Community Speakers of MozCon 2017!
    Posted by ronell-smithWhew!That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.Let…
    - 14 days ago 10 May 17, 2:35pm -
  • 8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation
    Posted by ronell-smithOff-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically le…
    - 14 days ago 10 May 17, 12:04am -

Search Engine Land

  • newAdWords gets Google Optimize & Google Surveys 360 integrations
    Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land.Please vi…
    - 8 hours ago 23 May 17, 10:27pm -
  • newNew RLSA Strategies for Search Marketers
    Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly t…
    - 8 hours ago 23 May 17, 10:03pm -
  • newSearchCap: Google AdWords AMP, in-market audiences & Google black test
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land.Please visit Search…
    - 10 hours ago 23 May 17, 8:00pm -
  • newThe big SMX Advanced preview
    Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; few…
    - 10 hours ago 23 May 17, 7:53pm -
  • newGoogle will automatically convert display ads to AMP, test AMP landing pages for Search
    Company says AMP ads can load up to 5 seconds faster than standard display ads.The post Google will automatically convert display ads to AMP, test AMP landing pages for Search appeared first on Search Engine Land.Please visit Search Engine Land fo…
    - 12 hours ago 23 May 17, 5:58pm -
  • newVoice, mobile & apps: Get the latest on Google’s search developments at SMX
    Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversati…
    - 12 hours ago 23 May 17, 5:44pm -
  • newGoogle is testing 11 variations of black links in search results
    Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google's latest test: replacing blue links with black ones in the user interfa…
    - 14 hours ago 23 May 17, 4:13pm -
  • newWant more links? Be more likable.
    Wondering why you aren't getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.The post Want more links? Be more likable. appeared first on Search Engine Land.Please visit Search Eng…
    - 15 hours ago 23 May 17, 2:54pm -
  • newStop oversimplifying everything!
    The old days of gaming Google's ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven't moved on yet.The post Stop oversimplifying everything! appeared first on Search Engine Land.Please visit Search Engine La…
    - 15 hours ago 23 May 17, 2:42pm -
  • newGoogle is extending in-market audience targeting to Search campaigns
    Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories.The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land.Pleas…
    - 17 hours ago 23 May 17, 1:00pm -

Search Engine Journal

SitePro News

  • newWhich PPC Strategy Offers the Best Results?
    “Never let your ads write checks that your website can’t cash.” – Avinash Kaushik, digital marketing evangelist at Google  PPC advertising saw some major shake ups in 2016. Early in the year, Google decided to kill off right-side text ads.…
    - 2 hours ago 24 May 17, 4:00am -
  • newWho’s Working for Minimum or Less in the U.S.?
    You will find more statistics at StatistaThe post Who’s Working for Minimum or Less in the U.S.? appeared first on SiteProNews.
    - 2 hours ago 24 May 17, 4:00am -
  • newWhat is SMAC and How Does it Help Information Technology?
    The concept that there are four technologies acting as drivers of business innovation today is known as SMAC: Social, Mobile, Analytics and Cloud. These four create an environment that enables businesses to improve their operations and come closer t…
    - 2 hours ago 24 May 17, 4:00am -
  • new4 Tools Developers Never Knew They Needed
    With the rise of modular Web development platforms like WordPress and Wix it is easy to think the world of development is as simple as drag and drop. But the rise of DIY dev platforms means that coders need tools to cross over and steal from the wor…
    - 2 hours ago 24 May 17, 4:00am -
  • new50 Years of Visionary Sci-Fi Computer Interface Designs
    50 years of visionary SciFi Computer Interface DesignsThe post 50 Years of Visionary Sci-Fi Computer Interface Designs appeared first on SiteProNews.
    - 2 hours ago 24 May 17, 4:00am -
  • newApple, Nokia Settle Patent Infringement Case
    Apple and Nokia today announced the settlement of a months-long patent dispute in which the iPhone maker will pay to use the Finnish firm’s intellectual property. Under the multi-year license, announced today, Nokia will provide network infras…
    - 16 hours ago 23 May 17, 2:12pm -
  • newLeaked Facebook Documents Reveal Content Removal Policies
    Leaked Facebook documents reveal the monumental task faced by a social network that is constantly bombarded with inappropriate and offensive content. According to the leaked documents, which were obtained by The Guardian, Facebook reviews more…
    - 17 hours ago 23 May 17, 12:45pm -
  • The Secret To Improving Business IT
    Infographic Courtesy of: iweb.comThe post The Secret To Improving Business IT appeared first on SiteProNews.
    - 1 day ago 23 May 17, 4:00am -
  • What Apple’s Cash Pile Could Buy
    You will find more statistics at StatistaThe post What Apple’s Cash Pile Could Buy appeared first on SiteProNews.
    - 1 day ago 23 May 17, 4:00am -
  • 10 Link Building Tactics to Avoid in 2017
    Backlinks (links) from other websites are still good for your website’s SEO (search engine optimization) because it indicates to Google that your website is popular. Backlinks from other websites are also handy because they draw in a fair amount o…
    - 1 day ago 23 May 17, 4:00am -
  • Find the Best Mobile for Your Business Needs
    Running a business is not a simple thing, but having the right mobile device can be a helpful tool. The right phone can keep costs down, ensure access across multiple devices and keep data secured. Research how your Business uses Mobile Communicatio…
    - 1 day ago 23 May 17, 4:00am -

Facebook News


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