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Search Engine Watch

Moz News

  • newProximity to Searcher is the New #1 Local Search Ranking Factor
    Posted by WhitesparkHave you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”Fo…
    - 22 hours ago 22 Feb 17, 12:02am -
  • Branding Success: How to Use PPC to Amplify Your Brand
    Posted by purna_vHere’s a question for you:Do you think a brand can influence your behavior outside of purchase preference? Put another way, will seeing the North Face logo make you want to take up hiking in the snow?A few years ago, researcher…
    - 2 days ago 21 Feb 17, 12:05am -
  • Strategic SEO Decisions to Make Before Website Design and Build
    Posted by Maryna_SamokhinaThe aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organi…
    - 3 days ago 20 Feb 17, 12:06am -
  • How to Prioritize Your Link Building Efforts & Opportunities - Whiteboard Friday
    Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's Whiteboard Friday, Rand builds out a framework you can start using today to stre…
    - 6 days ago 17 Feb 17, 12:01am -
  • How We Increased Our Email Response Rate from ~8% to 34%
    Posted by STMartinIt's no secret that reply rate is the golden metric of email campaigns.The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back…
    - 7 days ago 16 Feb 17, 12:05am -
  • Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz
    Posted by BrianChildsSEO training classes provide a smart, accessible way to accelerate your knowledge of our industry's best practices, tools, and processes. For several months we've offered three workshops on our SEO Training page that focused on…
    - 8 days ago 15 Feb 17, 12:11am -
  • The 2017 Local SEO Forecast: 10 Predictions According to Mozzers
    Posted by MiriamEllisMaybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Bri…
    - 9 days ago 14 Feb 17, 12:06am -
  • How to Uncover Hidden Keyword-Level Data Using Google Sheets
    Posted by SarahLivelyTL;DRKeyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement me…
    - 10 days ago 13 Feb 17, 12:02am -
  • The Keyword + Year Content/Rankings Hack - Whiteboard Friday
    Posted by randfishWhat's the secret to earning site traffic from competitive keywords with decent search volume? The answer could be as easy as 1, 2, 3 — or more precisely, 2, 0, 1, 7. In today's Whiteboard Friday, Rand lets you in on a relativel…
    - 13 days ago 10 Feb 17, 12:07am -

Search Engine Land

  • newAll new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017
    The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your busines…
    - 19 mins ago 22 Feb 17, 9:59pm -
  • newSearchCap: AdWords ad label, Google site search & local guidelines
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: AdWords ad label, Google site search & local guidelines appeared first on Search Engine Land.Please visit Search Eng…
    - 1 hour ago 22 Feb 17, 9:00pm -
  • newOfficial: Google’s green outlined ‘Ad’ label replacing solid green version
    The new label for search text ads is now rolling out globally. The post Official: Google’s green outlined ‘Ad’ label replacing solid green version appeared first on Search Engine Land.Please visit Search Engine Land for the full article.…
    - 3 hours ago 22 Feb 17, 7:00pm -
  • newWhy UX is pivotal to the future of SEO
    As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals. The post Why UX is pivotal to the…
    - 5 hours ago 22 Feb 17, 5:04pm -
  • newHas machine learning created a new model for SEO ranking?
    When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.The post Has machine learning created a new model for SEO rank…
    - 6 hours ago 22 Feb 17, 4:26pm -
  • new7 ways small retailers can compete with retail giants using Google Shopping
    Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.The post 7 ways small retailers can compete with retail gi…
    - 7 hours ago 22 Feb 17, 3:36pm -
  • newUpdated Google My Business guidelines disallow virtual offices as service-area businesses
    Recently updated Google guidelines clarify how virtual offices are handled for Google My Business listings.The post Updated Google My Business guidelines disallow virtual offices as service-area businesses appeared first on Search Engine Land.Plea…
    - 8 hours ago 22 Feb 17, 2:08pm -
  • newMaile Ohye has left Google
    The latest Google employee departure is Maile Ohye, someone the SEO community has grown to love over the years.The post Maile Ohye has left Google appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
    - 9 hours ago 22 Feb 17, 1:44pm -
  • newGoogle to sunset Google Site Search by end of 2017
    Google is telling their Site Search customers they have to find a new internal search engine service.The post Google to sunset Google Site Search by end of 2017 appeared first on Search Engine Land.Please visit Search Engine Land for the full arti…
    - 23 hours ago 21 Feb 17, 11:18pm -
  • SearchCap: Local SEO, traffic declines & AdWords competition
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Local SEO, traffic declines & AdWords competition appeared first on Search Engine Land.Please visit Search Engine La…
    - 1 day ago 21 Feb 17, 9:00pm -

Search Engine Journal

SitePro News

  • newInternet of Things Holds Promise, Creates Security Challenges
    The growth of the Internet of things — a term that encapsulates everything from networked medical devices and kitchen appliances, to automated homes and cities — holds promise for innumerable fields. However, it also raises a bevy of security…
    - 5 hours ago 22 Feb 17, 5:45pm -
  • newSnap Now Selling High-Tech Spectacles Online
    If you’ve been eagerly awaiting the chance to buy a pair of Snap Spectacles, the wait is over. Snap Spectacles are now available online to U.S. shoppers for $129.99. The device — a pair of sunglasses with a built-in video camera — comes with a…
    - 6 hours ago 22 Feb 17, 4:43pm -
  • newGoogle Axing its Custom Search Engine
    Google is shutting down Site Search, a service enabling website owners to deliver Google-like search on their sites. Google describes Site Search as “the same search technology that powers Google.com to your website, delivering relevant results w…
    - 8 hours ago 22 Feb 17, 2:34pm -
  • newSkype Launches Lite Version of its App for India
    Microsoft’s Skype has launched a new version of its service tailored for the Indian market. Dubbed Skype Lite, the free app is available today to all Android users in India. The app, announced by Microsoft CEO Satya Nadella at Future Decoded con…
    - 9 hours ago 22 Feb 17, 1:12pm -
  • newWhy Content Quality Is Vital For Effective SEO
    There are many who take the saying “content is king” literally and produce a prodigious amount of articles posts, and comments to be published online. There are currently more than 2.4 million posts being published daily using WordPress alone, s…
    - 17 hours ago 22 Feb 17, 5:00am -
  • newTechnology – a ‘Giving Tree’?
    Our relationship with technology is unlike the one described in ‘The Giving Tree.’  Rather it is distinguished by many trade-offs with profound implications for the human experience. The Giving Tree is a well-known children’s picture book by…
    - 17 hours ago 22 Feb 17, 5:00am -
  • newWhere People Use Voice Assistants
    You will find more statistics at StatistaThe post Where People Use Voice Assistants appeared first on SiteProNews.
    - 17 hours ago 22 Feb 17, 5:00am -
  • new3 New Facebook Ad Features to Master in 2017
    “The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.” – Mari Smith, Facebook marketing expert For better for worse, Facebook, like Google, is in a constant state of transformatio…
    - 17 hours ago 22 Feb 17, 5:00am -
  • new13 Things Successful People Do Before Going to Bed
    Infographic Courtesy of: SleepyPeople.comThe post 13 Things Successful People Do Before Going to Bed appeared first on SiteProNews.
    - 17 hours ago 22 Feb 17, 5:00am -
  • 8 Reasons Former Bosses Do Not Honor Company Policy Regarding References - Worried About a Bad Reference?  Better Check Your Boss First
    Many unsuccessful job seekers come to the realization that a negative reference(s) from a past employer is the source of their problems. Typically, a former employer is only supposed to offer limited information about previous employees, e.g. employ…
    - 1 day ago 21 Feb 17, 9:48pm -
  • WhatsApp Channels Snapchat With New ‘Status’ Feature
    Facebook is continuing its mission to make Snapchat irrelevant: this time by launching a new feature for WhatsApp. Dubbed WhatsApp Status, the new tool is markedly similar to Snapchat Stories, although it does have some original features of its ow…
    - 1 day ago 21 Feb 17, 5:13pm -

Facebook News


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