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Search Engine Watch

  • newHow to carry out a mobile SEO audit on your site
    Mobile optimization should be an integral part of your SEO strategy, and it goes beyond just checking whether your site passes Google’s Mobile Friendly test. In order to cover off all the factors involved in achieving the ultimate mobile-optimized…
    - 4 hours ago 18 Dec 17, 1:46pm -
  • What’s behind the trend towards private search engines?
    In the last two or three years, the search industry has seen a number of new engines that focus specifically on private search. Is this just a passing fad, or is it indicative of an increasing trend towards secure, private search? And if so, what doe…
    - 3 days ago 15 Dec 17, 3:03pm -
  • How much should SEO cost?
    The price associated with an SEO campaign can be determined by a significant amount of factors: what work has been conducted previously? What internal resources are available to support the campaign? How competitive is the industry? What are the goal…
    - 4 days ago 14 Dec 17, 2:11pm -
  • How to future-proof your SEO for 2018
    With just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should y…
    - 5 days ago 13 Dec 17, 1:54pm -
  • The Google AdWords training courses you need ASAP
    Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to be trained in how to use AdWords to its best…
    - 6 days ago 12 Dec 17, 1:51pm -
  • How to use Google Trends for SEO
    Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world's most popular search engine. Over time, the power of this service has been tapped in new and enlightening ways. Here's how you can…
    - 7 days ago 11 Dec 17, 9:09am -
  • Killer demand gen strategy, Part 3: Facebook advertising
    If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the mos…
    - 10 days ago 8 Dec 17, 2:19pm -
  • The highs and lows of enterprise SEO: Which strategies paid off best in 2017?
    As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a…
    - 11 days ago 7 Dec 17, 1:48pm -
  • Highlights from TechSEO Boost: The key trends in technical SEO
    Last week, the industry's first ever technical SEO conference was held in Boston. TechSEO Boost, organized by Catalyst, set out to be a "technical SEO conference that challenges even developers and code jockeys". Here are the highlights from a packed…
    - 12 days ago 6 Dec 17, 12:47pm -
  • PPC budget strategy: Tips for success on a limited budget
    You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget.
    - 13 days ago 5 Dec 17, 1:47pm -

Moz News

  • Image Link Building - Whiteboard Friday
    Posted by BritneyMullerImage link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today…
    - 4 days ago 15 Dec 17, 12:02am -
  • Moz the Monster: Anatomy of an (Averted) Brand Crisis
    Posted by Dr-PeteOn the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called "Moz the Monster". If you're from the UK, John Lewis needs no introduction, but for our American audience, they're a h…
    - 5 days ago 13 Dec 17, 11:21am -
  • Keyword Research Beats Nate Silver's 2016 Presidential Election Prediction
    Posted by BritneyMuller100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the…
    - 6 days ago 12 Dec 17, 11:29am -
  • Not-Actually-the-Best Local SEO Practices
    Posted by MiriamEllisIt’s never fun being the bearer of bad news.You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely…
    - 8 days ago 11 Dec 17, 12:05am -
  • What Do Google's New, Longer Snippets Mean for SEO? - Whiteboard Friday
    Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.C…
    - 11 days ago 8 Dec 17, 12:04am -
  • Don't Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them
    Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our argu…
    - 12 days ago 7 Dec 17, 12:02am -
  • Our Readership: Results of the 2017 Moz Blog Reader Survey
    Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for…
    - 13 days ago 6 Dec 17, 12:04am -
  • How Local SEO Fits In With What You're Already Doing
    Posted by MiriamEllisYou own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself.…
    - 15 days ago 4 Dec 17, 12:01am -
  • Designing a Page's Content Flow to Maximize SEO Opportunity - Whiteboard Friday
    Posted by randfishControlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and th…
    - 18 days ago 1 Dec 17, 12:03am -

Search Engine Land

  • newSupercharge your email marketing with Google AdWords
    Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.The post Supercharge your email marketing with Google AdWords appeared first on Search Engine Land.Please visi…
    - 2 hours ago 18 Dec 17, 3:43pm -
  • new3 inconsistencies in Yelp’s review solicitation crackdown
    Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.The post 3 inconsistencies in Yelp’s review solicitation crackdown appeared first on Search Engine Land.Please vi…
    - 3 hours ago 18 Dec 17, 3:19pm -
  • newGoogle offers advice on how to get ready for the mobile-first index
    Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.The post Google offers advice on how to get ready for the mobile-first index appeared first on S…
    - 3 hours ago 18 Dec 17, 3:10pm -
  • newDecember global festivities Google doodle kicks off series of holiday doodles
    Today's doodle is the first in a series of doodles Google will post over the next two weeks leading up to Christmas and New Year's Day. The post December global festivities Google doodle kicks off series of holiday doodles appeared first on Search…
    - 4 hours ago 18 Dec 17, 2:35pm -
  • SearchCap: Net neutrality, AdWords grants & EU licensing fees
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land.Please visit Search Engine L…
    - 3 days ago 15 Dec 17, 9:00pm -
  • European press agencies push for licensing fees for their content from Google, Facebook
    It remains to be seen whether European legislators and regulators will pick up the cause, but there's a possibility that they will. The post European press agencies push for licensing fees for their content from Google, Facebook appeared first on S…
    - 3 days ago 15 Dec 17, 5:32pm -
  • Optimizing for Hanukkah: Sometimes it’s still strings, not things
    Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect yet.The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine…
    - 3 days ago 15 Dec 17, 4:39pm -
  • How to generate links that drive traffic, not just ranking
    Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.The post How to generate links that drive traffic, not just ranking appeared fi…
    - 3 days ago 15 Dec 17, 4:16pm -
  • [UPDATED] Google Ad Grants policy changes include 5% CTR minimum
    Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.The post [UPDATED] Google Ad Grants policy changes include 5% CTR minimum appeared first on Search Engine Land.Please visit Search Engine Land for the f…
    - 3 days ago 15 Dec 17, 3:05pm -
  • Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Life size Google snow globe: So…
    - 3 days ago 15 Dec 17, 2:30pm -

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