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Search Engine Watch

  • new4 local SEO strategies for small and medium businesses
    For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial.
    - 7 hours ago 20 Feb 18, 4:41pm -
  • newHow can you determine your website’s authority, and what can you do to improve it?
    The Domain Authority metric was developed by Moz as a means of quantifying your website's relative importance as a whole - its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first…
    - 9 hours ago 20 Feb 18, 2:21pm -
  • How videos generate quick SEO results
    You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services. According to MWP, online video now accounts for half of all traffic on mobile alone, and 59% of senior exe…
    - 1 day ago 19 Feb 18, 4:04pm -
  • The 2018 guide to rich results in search
    Rich results are the search results which have a little extra panache, in which Google displays more information about the result rather than just the traditional title, URL and meta description. In this guide, we'll look at what's new with rich resu…
    - 1 day ago 19 Feb 18, 1:31pm -
  • The rise of personal searches: How can content marketers take advantage?
    A recent data release from Google has revealed that personalized search is becoming increasingly common among internet users, as they turn to search engines for personal advice and recommendations. What can content marketers do to take advantage of t…
    - 4 days ago 16 Feb 18, 1:49pm -
  • Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
    It's been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then?
    - 5 days ago 15 Feb 18, 4:45pm -
  • Everything you need to know about the Google Chrome ad blocker
    Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relat…
    - 5 days ago 15 Feb 18, 2:45pm -
  • 8 tips for boosting the speed of your WordPress site
    Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. If you have a WordPress site, there are a number of easy and effective methods you can use…
    - 6 days ago 14 Feb 18, 4:01pm -
  • A beginner’s guide to display advertising
    In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper venue. Here we’ll go over some simple…
    - 6 days ago 14 Feb 18, 1:57pm -
  • How to deliver a data-driven search marketing strategy using customer intent trends
    Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on cust…
    - 7 days ago 13 Feb 18, 3:55pm -

Moz News

Search Engine Land

  • newSearchCap: Google News meta keywords, Yelp attribution & AdWords scripting
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting appeared first on Search Engine Land.Please visit Se…
    - 2 hours ago 20 Feb 18, 9:00pm -
  • newHow to sync your keywords and ad labels with an AdWords Script
    Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa.The post How to sync your keywords and ad labels with an AdWords Script appeared first on Search Eng…
    - 5 hours ago 20 Feb 18, 6:11pm -
  • newEnterprise SEO and cross-channel performance: Activation and integration
    A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies.The post Enterprise SEO and cross-channel performance: Activation and integration appeared…
    - 7 hours ago 20 Feb 18, 4:05pm -
  • newYelp tests offline attribution using guest WiFi and email matching
    The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data. The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land.Please visit…
    - 7 hours ago 20 Feb 18, 4:02pm -
  • newWhy entities may power the future of location-based data
    Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman -- doing so helps Google track customers and strengthen your findability.The post Why entities may power the future of location-based data appeared fi…
    - 8 hours ago 20 Feb 18, 3:22pm -
  • newGoogle drops support for meta news keywords tag
    After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago.The post Google drops support for meta news keywords tag appeared first on Search Engine Land.Please visit Search Engine Land for t…
    - 11 hours ago 20 Feb 18, 12:08pm -
  • SearchCap: Linking law, Google crawl change & map directories
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Linking law, Google crawl change & map directories appeared first on Search Engine Land.Please visit Search Engine L…
    - 1 day ago 19 Feb 18, 9:00pm -
  • Keyword infringement: Edible Arrangements files $209M trademark suit against Google
    While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface. The post Keyword infringement: Edible Arrangements files $209M trademark suit against Google appeared first on Search Engi…
    - 1 day ago 19 Feb 18, 8:26pm -
  • International SEO and search trends: How does it all work?
    Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.The post International SEO and search trends: How d…
    - 1 day ago 19 Feb 18, 3:44pm -
  • Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search
    Google killed off some much-loved features in image search. Now here are some Chrome extensions that bring back that functionality.The post Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Sear…
    - 1 day ago 19 Feb 18, 2:30pm -

Search Engine Journal

SitePro News

  • new7 Ways Sales Leaders Lose Revenue from Being Blind to Sales Conversations
    We’ve all heard the well-worn cliché that buyers have become more powerful. They aren’t at the mercy of a salesperson to get the information they need to make a purchase. They can find almost everything they need online, now. They hold the card…
    - 18 hours ago 20 Feb 18, 5:00am -
  • Anatomy of the Perfect Unboxing Experience
    As the marketplace for physical products continues to transition online, the customer experiences far less interaction with the actual company. These lost opportunities for a business to impress through exemplary service will need to be compensated…
    - 2 days ago 19 Feb 18, 5:00am -
  • 5 Powerful Tips for SEO on a Budget
    In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I do it for my own digital marketing agency, Idunn, as well as for clients whose businesses…
    - 2 days ago 19 Feb 18, 5:00am -
  • How Smartphone Users Benefit From Artificial Intelligence
    As we’re surrounded by smartphones, smart homes, smart cities and many more supposedly smart things, artificial intelligence and machine learning are already helping us in ways that we may not even realize. You will find more infographics at Stati…
    - 2 days ago 19 Feb 18, 5:00am -
  • How to Set Up Custom Intent Audiences in AdWords
    “Consumers are more curious, more demanding, and more impatient than ever. . . AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in t…
    - 5 days ago 16 Feb 18, 5:00am -
  • Playable Ads Excite App Publishers Most
    Getting any app promoted and downloaded by users is an increasingly difficult game. You will find more infographics at StatistaThe post Playable Ads Excite App Publishers Most appeared first on SiteProNews.
    - 5 days ago 16 Feb 18, 5:00am -
  • The Small Business Guide To Instagram Growth
    With over 800 million monthly active users, Instagram is a great tool for businesses to showcase what they have to offer. An infographic by Inkifi.comThe post The Small Business Guide To Instagram Growth appeared first on SiteProNews.
    - 5 days ago 16 Feb 18, 5:00am -
  • 5 Alternative Ways to Advertise Your Business Online
    Content is king, we all know that. With the rise of organic link building, content is playing a more important role than ever for increasing brand awareness, boosting search ranking and improving conversion rates. Yet still content is so under-ut…
    - 6 days ago 15 Feb 18, 5:00am -
  • Why Use Content Marketing To Promote Your Business?
    Content marketing is a powerful, proven way to promote and market your business. Sure, there’s lots of hype around it (can it really be that cool?) – But it’s all true. To put it bluntly, traditional advertising for small businesses is going t…
    - 7 days ago 14 Feb 18, 5:00am -
  • 5 Ways Social Media is Making Online Shopping More Personal
    Over the last few years, consumers have been steadily taking their business online. While the physical store isn’t dead, the number of people shopping online has spiked dramatically. Over half of online shoppers in the United States alone made pur…
    - 7 days ago 14 Feb 18, 5:00am -
  • Is Alexa Killing the Radio Star?
    Smart speakers and other voice-enabled smart devices were clearly among the stars of this year’s CES. You will find more infographics at StatistaThe post Is Alexa Killing the Radio Star? appeared first on SiteProNews.
    - 7 days ago 14 Feb 18, 5:00am -

Facebook News


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