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Search Engine Watch

Moz News

  • Local SEO & Beyond: Ranking Your Local Business in 2017
    Posted by Casey_MerazIn 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven't done so, I believe local businesses…
    - 1 day ago 23 Feb 17, 12:11am -
  • Proximity to Searcher is the New #1 Local Search Ranking Factor
    Posted by WhitesparkHave you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”Fo…
    - 2 days ago 22 Feb 17, 12:02am -
  • Branding Success: How to Use PPC to Amplify Your Brand
    Posted by purna_vHere’s a question for you:Do you think a brand can influence your behavior outside of purchase preference? Put another way, will seeing the North Face logo make you want to take up hiking in the snow?A few years ago, researcher…
    - 3 days ago 21 Feb 17, 12:05am -
  • Strategic SEO Decisions to Make Before Website Design and Build
    Posted by Maryna_SamokhinaThe aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organi…
    - 4 days ago 20 Feb 17, 12:06am -
  • How to Prioritize Your Link Building Efforts & Opportunities - Whiteboard Friday
    Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's Whiteboard Friday, Rand builds out a framework you can start using today to stre…
    - 7 days ago 17 Feb 17, 12:01am -
  • How We Increased Our Email Response Rate from ~8% to 34%
    Posted by STMartinIt's no secret that reply rate is the golden metric of email campaigns.The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back…
    - 8 days ago 16 Feb 17, 12:05am -
  • Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz
    Posted by BrianChildsSEO training classes provide a smart, accessible way to accelerate your knowledge of our industry's best practices, tools, and processes. For several months we've offered three workshops on our SEO Training page that focused on…
    - 9 days ago 15 Feb 17, 12:11am -
  • The 2017 Local SEO Forecast: 10 Predictions According to Mozzers
    Posted by MiriamEllisMaybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Bri…
    - 10 days ago 14 Feb 17, 12:06am -
  • How to Uncover Hidden Keyword-Level Data Using Google Sheets
    Posted by SarahLivelyTL;DRKeyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement me…
    - 11 days ago 13 Feb 17, 12:02am -

Search Engine Land

  • newSearchCap: Google penalty, the KKK & Gboard
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google penalty, the KKK & Gboard appeared first on Search Engine Land.Please visit Search Engine Land for the full a…
    - 7 hours ago 23 Feb 17, 9:00pm -
  • newNatural News was not banned from Google over fake news
    A Google webmaster violation is the reason this web site was penalized by Google, not because the site is controversial.The post Natural News was not banned from Google over fake news appeared first on Search Engine Land.Please visit Search Engine…
    - 7 hours ago 23 Feb 17, 8:25pm -
  • newFour US presidents in the KKK? Google’s latest problem with featured answers
    Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there's no conclusive evidence any were. The post Four US presidents in the KKK? Google’s latest problem with featured answers appeared fi…
    - 8 hours ago 23 Feb 17, 7:20pm -
  • newA review of free PPC reporting solutions from Google
    Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.The post A review of free PPC reporting solutions from Google appeared first on Search Engine Land.Please visit Search Eng…
    - 11 hours ago 23 Feb 17, 4:17pm -
  • newGboard adds new languages, voice typing, new emojis & doodles
    Google has upgraded their iOS keyboard extension to support voice dialing and 15 more languages.The post Gboard adds new languages, voice typing, new emojis & doodles appeared first on Search Engine Land.Please visit Search Engine Land for the ful…
    - 16 hours ago 23 Feb 17, 11:46am -
  • newExoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA
    Designed by doodler Nate Swinehart, the animated image is now posted on all Google home pages around the world. The post Exoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA appeared first on Search Engine Land.Please v…
    - 24 hours ago 23 Feb 17, 3:45am -
  • All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017
    The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your busines…
    - 1 day ago 22 Feb 17, 9:59pm -
  • SearchCap: AdWords ad label, Google site search & local guidelines
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: AdWords ad label, Google site search & local guidelines appeared first on Search Engine Land.Please visit Search Eng…
    - 1 day ago 22 Feb 17, 9:00pm -
  • Official: Google’s green outlined ‘Ad’ label replacing solid green version
    The new label for search text ads is now rolling out globally. The post Official: Google’s green outlined ‘Ad’ label replacing solid green version appeared first on Search Engine Land.Please visit Search Engine Land for the full article.…
    - 1 day ago 22 Feb 17, 7:00pm -
  • Why UX is pivotal to the future of SEO
    As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals. The post Why UX is pivotal to the…
    - 1 day ago 22 Feb 17, 5:04pm -

Search Engine Journal

SitePro News

  • newPinterest’s Promoted Pins Come to Ireland, Australia, New Zealand
    Pinterest is bringing its Promoted Pins to three new countries: Ireland, Australia, and New Zealand. The expansion of Promoted Pins, the company’s version of ads, began last year with the U.K. as the starting point for its international roll ou…
    - 10 hours ago 23 Feb 17, 5:06pm -
  • newSnap Valuation Should Really Be About $2B: Expert
    Snap, the parent company of social messaging app Snapchat, may think its worth more than $20 billion, but not all experts agree with that figure. Snap is worth only $1.7 billion, according to David Haigh, CEO of valuation and strategy consultan…
    - 12 hours ago 23 Feb 17, 3:10pm -
  • newInstagram Users Can Now Share 10 Photos, Videos Per Post
    Why settle for one image when you can post 10? Instagram’s latest app update gives you the ability to share up to 10 photos and videos in one post, eliminating the need to sum up an event or outing with one image. You can view multiple images p…
    - 14 hours ago 23 Feb 17, 1:45pm -
  • newAlphabet Launches Tool to Deal With ‘Toxic’ Online Comments
    An Alphabet-owned research company today unveiled a new tool to help online publishers deal with toxic commentary. Dubbed Perspective, the API uses machine learning to determine the impact a particular comment might have on a conversation. Persp…
    - 15 hours ago 23 Feb 17, 12:23pm -
  • newSay Farewell to Predictable Content
    You know what I really hate (besides sharks)? When I click on an attention-grabbing headline and find underwhelming content. I’m not talking about poorly written articles; I’m referring to subjects that have been covered over and over again with…
    - 23 hours ago 23 Feb 17, 5:00am -
  • newMoving Parts: Six Amazing and Affordable Home Technologies
    It seems like only yesterday the greatest home technologies were simple boxy televisions. Technology changes fast and now more than ever, there are new technologies waiting and ready to make your home a haven. Creating the perfect smart home is poss…
    - 23 hours ago 23 Feb 17, 5:00am -
  • newDelving Into the Dark Web
    Delving into the Dark Web – An infographic from Equifax UKThe post Delving Into the Dark Web appeared first on SiteProNews.
    - 23 hours ago 23 Feb 17, 5:00am -
  • newBig Data on Wheels
    You will find more statistics at StatistaThe post Big Data on Wheels appeared first on SiteProNews.
    - 23 hours ago 23 Feb 17, 5:00am -
  • newHow to Use the New Twitter Explore Feature
    “Until today, you had to go to a few different places to find each of these experiences. As part of our continued efforts to make it easier to see what’s happening, we’re bringing all these together. Very soon, you’ll be able to find trends,…
    - 23 hours ago 23 Feb 17, 5:00am -
  • Internet of Things Holds Promise, Creates Security Challenges
    The growth of the Internet of things — a term that encapsulates everything from networked medical devices and kitchen appliances, to automated homes and cities — holds promise for innumerable fields. However, it also raises a bevy of security…
    - 1 day ago 22 Feb 17, 5:45pm -
  • Snap Now Selling High-Tech Spectacles Online
    If you’ve been eagerly awaiting the chance to buy a pair of Snap Spectacles, the wait is over. Snap Spectacles are now available online to U.S. shoppers for $129.99. The device — a pair of sunglasses with a built-in video camera — comes with a…
    - 1 day ago 22 Feb 17, 4:43pm -

Facebook News


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