Keyword analysis is crucial to successful search engine optimization and there are many SEO tools out there to help. One of the ways of analyzing new keywords is to use homepage links. Here are some guidelines to using this approach:

When assessing your keywords, a good indicator of their relevancy is to identify the amount of links that are needed for the prime keywords. To do this there are a number of steps.

1. Firstly look at the number of links to the homepage and the compare this to the amount of backlinks to the site. You can use a variety of free SEO tools to determine this and also highlight any shortfall.

2. Look at the top ten relating to each keyword. If you are looking to get a top 10 position then this can be even more relevant to your keyword analysis. It will benefit your site to discover the top results for each keyword you are optimizing for. This will give you insights into how the competition is doing and how competitive each keyword is.

3. Use search engine optimization tools to ascertain how many page links there are for a selection of competitors who have homepages in the top ten results. You can also carry out this process for any subpages listed.

By looking at the main competition and assessing how many links they have you can calculate how many links you’ll need on average. You can then develop your link building strategies to improve your rankings.

At www.searchengineoptimisation.co.uk we have a wide range of SEO tools available and offer link building services.