A modern company by contrast, Alain Silberstein was established in its founder’s own name, by a French professional interior designer and architect in 1986. Set up at Besancon in France, the main aim of the company was to produce high quality watches for everyday use.
While only in its second year of production, the company received a tremendous boost when it was spontaneously noticed by Japanese and Italian visitors to the First Exposition at Basel in Switzerland. This development helped to encourage the otherwise conservative Swiss watch manufacturers to accept the …