For the last week or so I have been thinking of writing about this important part of search engine optimization. Here on internet people have different point of view about his statement; some of them are of the view that “content t is king” while others don’ take it seriously. I place myself in first category where people consider unique keyword rich content as the most important part of their search engine optimization campaign and for on page SEO after Meta tags focuses mostly on this step. Now which one are true; just for those who do not consider it an important step; I say forget about search engines and only consider readers of your website.

Will your readers like to read the same story on your blog which they have already read some where else? Just take an example of news on TV. When a breaking news comes, the core issue remains same but anchor person on each channel describes it in his own way..why? Just to draw the attention of viewers to his channel? This is what we have to apply here in our website as search engines are now behaving like human beings, which thing is boring, duplicate and what is original and depicts a quality in it?

People come to website for information and they demand your unique spin on a particular topic. Most of these people arrives your website through search engines where they select your website after a tuff competition among 10 websites on that page. Now to reach that particular place of 10 websites you should ascertain uniqueness of your content so that your website becomes an authority in that given subject. With this you will ensure the beginning of a successful webpresence on internet.

For making your content more search engine friendly you should research keywords before starting to write. Always keep in mind many of the phrases in your content will not be in search but it improves your chances of gaining organic traffic when ever those phrases comes into play. This is absolutely critical to gain top rankings with most competitive phrases.

To me there are 5 important points; you should follow to write a top quality article:

1. Once you are ready to write, close all other applications and focus entirely on your topic

2. Before you start writing on a particular topic you must have comprehensive research on that topic

3. Combine your research material to shape your title with core focus on what you are trying to say and which words you should use for it?

4. Try to keep it simple and make sure to explain it in a simple language. If you can say it in active, never use passive and most importantly don’t let your description to deviate from your title as it will annoy your readers.

5. In the end you should proof read your article at least once and keep on editing until you are satisfied with your content

Finally, if your style is easy to follow and your terminology is relevant, your most fundamental task of organic search engine rankings through your content will be achieved.